With YouTube now the most-watched video provider on U.S. TV screens, averaging more than 182 million hours viewed daily, YouTube is TV — reshaping how premium video is consumed, planned, and measured. From sports and podcasts to Shorts and creator ecosystems, culture is unfolding in real time, redefining how audiences engage and how brands show up.
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This session will explore where performance is being unlocked across premium content and creator environments — and how applied intelligence is elevating execution. From predictive creative scoring before launch, to contextual precision in high-intent environments, to full-funnel measurement that connects investment directly to business outcomes, AI is now embedded across the advertising lifecycle.
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Hear practical guidance from YouTube product leaders, media experts, creators, and partners — and leave with clear, actionable frameworks to drive measurable impact in 2026.
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Moderated by industry super journalist, Mike Shields of Next in Media, this program will feature expert-led sessions, actionable insights, conversations and cocktails.
Join us for an afternoon of expert-led sessions on how brands can unlock YouTube’s full-funnel power to drive measurable business outcomes. Moderated by Mike Shields from Next in Media, this exclusive invite only event will feature insightful conversations and actionable insights with marketing leaders and Google.
The New Video Landscape
The Total Video Opportunity, Winning Across All Fronts - Why YouTube is critical for your Total Video strategy and how to capture key moments on YouTube in the second half of 2026 - seizing the moment with sports, tentpoles and moments that matter across every screen.
The New TV Landscape: A View from the Inside - Get an inside view of YouTube and hear directly from Google leaders - from the recent announcements from YouTube’s Upfronts - spanning Sponsorships, Sports and Creator Partnerships - and how advertisers can make the most of YouTube.
The Media Buyer's Perspective: Who’s Winning the Upfront - YouTube, TV? Creators? - A panel of media investment leaders discusses the challenges and opportunities in the new streaming TV landscape and how they are adapting their strategies.
Creators Are the New Programming Layer
Programming in the On-Demand Age Creators Got a Seat at the Upfront Table - Now What? -Â Creator media is the new programming layer of the industry. Hear directly from creators on what it takes to build and activate successful, authentic partnerships - and drive meaningful value together.
The Year of Acceleration: Putting Creators at the Center of Brand Strategy - With creators officially being embraced as the new stars of media, brand strategy is evolving faster than ever. Get a preview of what leading creators and strategists are planning next. We’ll explore the future of creator partnerships, share real examples of what’s working right now, and discuss how brands are taking their strategies to the next level.
The AI Advantage
The Future of Creative: AI-Powered Predictive Creative Intelligence - Discover how top marketers use AI-driven capabilities—from video creation to predictive analytics—to mitigate waste, forecast performance, and make confident, data-backed investment decisions.
Harnessing Google’s AI AI-Powered Capabilities to Drive Performance - Hear from Google leaders on how AI is transforming advertising on YouTube, including recent innovations announced. A spotlight on how Google's latest AI capabilities, from generative video creation to multi-format Demand Gen is driving the next wave of YouTube growth and innovation.Â
